Ivan Zhao started Notion in 2014 with a small seed round from big Silicon Valley investors.
They now have an estimated $5m in annual revenue and VC's cold calling:
How?
This posts explains...
Notion's product quality probably has had little impact on their growth and it is all down to their phenomenal pricing page:
Notion's pricing structure is very easy to understand and you don't need to "claim a live demo" to understand how much it will cost your business.
All required information is displayed in a small section of the page:
Notion then lists a grand total of 28 FAQ's, effectively busting common objections a potential customer may have.
And if that isn't enough, you can click a "Chat with us" link to have Intercom pop up to ask any further questions:
Next up we have a gallery of Tweets from influential people in the world of their target persona:
Their sign up form is simply an email address form with the clear CTA: "Try It Free":
This signup form even knows I'm using Gmail so prompts Google Auth immediately:
And guess what?!?!?
There are four of them on the page.
A truly beautiful experience.
Incorporate the following into your pricing pages:
1. Clean, clear pricing
2. Objection busting FAQ's
3. Social proof
4. Multiple, simple CTA's