In 2008 with the goal of disrupting the music industry. (music SaaS)
They now have approx. 100 million paid subscribers:
This post explains…
You’ve given me the greatest gift possible.
The one thing that you can never get back:
I have your permission to reach out in the chance of gaining your attention for a couple of minutes each day.
And I don’t take that privilege lightly. Which is why I sit here each morning at 6:30 am to write these to you.
If permission leads to attention, what does attention drive?
Permission -> Attention -> Commerce
I know that if I add enough value to you through these emails you may buy something from me or something that I recommend.
Within three months he had grown it to over three million subscribers, then nine million subscribers after three years.
If adds a new artist to the 50 tracks refreshed on Friday, they are big by Monday (this happened with Cardi B).
Doesn’t need to buy or run ads on a media property (magazine, radio or tv) as they already have the permission and attention of their 217m monthly active users.
They have 9 million people logging into their app each week to review updates.
And of course, they know the right triggers to spark commerce, with free subscribers exposed to ads every 3 songs and limited to just 6 skips.
Remember: Permission -> Attention -> Commerce